1- Digital Marketing – Digital marketing refers to the application of marketing strategies to electronic communication devices, such as computers or smartphones. Digital marketing strategies often make use of search engines, email, websites, blogs, and other technologies to reach customers.
2- Social Media Marketing – A subset of digital marketing, social media marketing uses social platforms such as Facebook or Twitter to reach potential customers. This style of marketing allows companies to benefit from media gained from individuals outside their organization. Influencer marketing is an evolving part of social media marketing, where popular users are compensated for promoting a company’s products or services.
3- Global Marketing – Between globalization and the Internet, some of the largest companies in the world have developed global brands. Accordingly, global marketing enables these companies to employ a unified strategy to reach customers at the local, regional, national and international levels at the same time.
4- Relationship Marketing – Relationship marketing avoids invasive strategies like commercials or advertising and relies on happy customers instead. Relying on strategies that help retain and satisfy customers, relationship marketing strives to create a loyal, long-term customer base.
5- Brand management – Brand management attempts to create a link between the customer and the brand of a particular company. To do this, it is necessary to evaluate the company’s products or services as well as the logo, design, packaging and other elements. Brand management also evaluates aspects of the target market, direct competition, and existing customer relationships.
6- Product Development – Product development is the process of turning a business opportunity into a sellable product or service. Development can happen with existing products or new products. Successful product development involves many marketing concepts, including identifying customer needs as well as market research and analysis.
