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1- the purpose of the event<\/span>.
<\/span>Why are you evaluatng this event? It may seem obvious, but focusing on the purpose of the event from the start
will help you achieve your vision. It is also essential to define the audience you want to attract and start thinking
about the best ways to attract them through marketing and promotion.
If you’re thinking of a younger audience, you’ll likely find them on social media platforms like TikTok and Instagram
while more serious channels like Facebook and Twitter work better with older audiences.
2- Determine the event budget
Are you holding this event to make a profit or just to cover costs? Will the tickets be free or paid? Will the
reservation be made through the social media pages, or through designing a website or a special application for the
event? How many attendees are expected? What will your needs be? How many members of the organizing team?
How much will all this cost?
Whatever you decide, the answers to these questions will help you focus on the finances of your event.
3- Determine the date and place
Identifying these key details ahead of time means you’ll be able to share them with potential speakers or guests,
creating a more meaningful and valuable proposition.
Determine the most convenient time for your event, then start reaching out to potential venues, think about what
you are asking for from the venue (location, accessibility, kitchen facilities, licenses if needed…etc).
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